CDO San Francisco Bay Area Summit | Dec. 15, 2022 | San Francisco, CA, USA


Registration & Networking Breakfast

8:30 AM - 9:00 AM

Welcome Address

9:00 AM - 9:10 AM

Opening Keynote Panel: How To Modernize Your Data Architecture

9:15 AM - 9:45 AM
Organizations today create masses of data. Complexities in business, security, regulations, and scalability create real challenges in process. When utilized properly, great data can lead to improved process efficiency, better forecasting, enabled decision making and improved customer experiences. Modernizing data architecture increases the value of data based on two priorities: speed and quality. Join the discussion as panelists discuss better equipping our current business models, aligning to the newest technologies, and making better use of our data.

David Burgess

Head of Data Engineering


Lakshmi Ramesh

VP, Data Services


Nitin Singhal

Director, Enterprise Data Management, and Privacy Platforms


The Executive Huddle: Improving the Fan Experience with Data Analytics

9:50 AM - 10:20 AM

Moon Javaid

Chief Strategy Officer

San Francisco 49ers

Noele Crooks

Director, Business Intelligence & CRM

San Francisco 49ers

A Practical Guide to BI Governance with Metric Insights

10:25 AM - 10:35 AM

Business Intelligence governance is complex and ever-changing. Attend this session, to learn the key BI governance challenges and practical approaches to tackling those challenges with a BI Portal. You will also learn how to create an effective BI governance strategy and get maximum engagement with BI across your enterprise.

Topics covered in this timely session will include:

  • Content Publishing Workflows
  • Certification
  • Metadata, Glossary & Categorization
  • Data Quality and Communication
  • Measurement & Compliance
  • Integrating with your existing Data Catalog

Marius Moscovici


Metric Insights

Networking Break

10:40 AM - 10:50 AM

Cultivating Creative Approaches to Privacy Compliance

10:55 AM - 11:25 AM
It’s hard to keep up with the rapidly changing data privacy landscape as data privacy and protection become a priority for regulators. It’s easy to say your business needs to have a global approach to privacy compliance but where do you start and where do you allocate your resources? This segment will discuss efficient ways for you to approach privacy compliance regardless of the size of your business. Key Takeaways • Know your business • The problem of too many resources • The lowest hanging fruit – for your business

Anna Park

Director, Privacy and Data Protection Counsel


AI-driven Value and Insights from Behavioral Data Creation

11:30 AM - 12:00 PM

The role of the data team is changing. Instead of focusing purely on data infrastructure, data leaders are now responsible for the core strategy across their organization and are expected to deliver increasing value from data. After a decade of working with organizations from across the globe, we’ve developed best-in-class practices to increase your data sophistication and drive more value from your data. 

Join us to discover:

  • What does good data for AI look like? AI powered by the right data is highly effective but what tools can you use to confidently collect the best quality data from your platforms?
  • How creating your own first-party, proprietary behavioral data on how your customers use your digital products and services drives significant competitive advantage
  • Aspirational case studies from your peers, including the common pitfalls we’ve seen across the industry, and our most exciting success stories.

Rob Strechay

VP of Product

Snowplow Analytics

Navigating the New World of Digital Events

12:05 PM - 12:35 PM
Events have long been a critical part of an omnichannel marketing mix as they excel at building awareness and driving sales. Over the last couple of years buying behaviors have shifted, and now more than ever events have a crucial role to play. With bigger buying committees, elongated sales cycles, and more touchpoints needed to get people down the funnel, strategically planning events across the buyer’s journey can help you capture actionable insights about your accounts and contacts quickly. Join Cvent for a discussion on how this new world of digital events can help you understand your buyers, prioritize leads, and close more business. We’ll touch on: • The digitization of events and how this benefits you • How to use extended event engagement to drive more quality leads • Ways to use events in your ABM strategy to deliver pipeline Be sure to bring your questions, we can’t wait to chat through them with you.

Joe Bernstein

Senior Manager of Sales, Enterprise Solutions

Networking Lunch

12:40 PM - 1:40 PM

Data Governance Strategy

1:45 PM - 2:15 PM

Data governance practices and disciplines have been inherent in a number of organizations for many years, but the evolving regulatory landscape has compelled organizations to scrutinize and optimize how they store, manage and process data and create a roadmap of activity. Organizations are seeking an overarching approach to data governance to manage the people, processes and technologies involved in data initiatives in a more modern way.

Elliott Star

Director of Data Science


Driving an Agile Analytics Operation

2:20 PM - 2:50 PM

Agile development is commonly adopted by data product and engineering teams, but how can an insights team leverage it to provide more valuable support by enabling faster and better business decisions?  In this session, you will hear about how our team put the Agile manifesto in practice: Individuals and interactions, customer collaboration, working software, responding to change.

Take aways:

  • Agile analytics for insights is not about following an agile framework, process, or ceremonies, it is about how teams work together to build thought partnership type of collaborations to realize values faster.
  • Be immersed in stakeholder teams to provide not only actionable insights, but also recommendations on business solutions.
  • Experimentation promotes nimbleness to pivot quickly based on insights-driven learning 


Sabrina Ho

Sr. Director, Product Analytics

Cox Automotive

Networking Break

2:50 PM - 3:00 PM

From Experimentation to Value Creation with AI

3:05 PM - 3:35 PM
How do you move from experimenting with AI, to truly innovating and creating value? In this session, we’ll share three key learnings on how to solve real-world business problems and deliver tangible impact with AI, including: · The importance of planning and alignment on AI use cases · How to leverage AI model factories for scalable success · The powerful potential of a Technical AI Center of Excellence

Arjun Arora

Data Scientist


Lisa Aguilar

Global Head of Field CTO Team


Democratizing Data to Drive Business Decisions

3:40 PM - 4:10 PM

There is no such thing as the average customer anymore. This is an industry-agnostic truth that underscores the importance of access to timely, hygienic data. This session, led by Mariam Tareen, Senior Director, Product Management, Walmart Data Ventures, will focus on how Walmart Data Ventures productized and commercialized its rich first-party data assets to unlock meaningful, actionable intelligence, and accelerate insights to action.

Mariam Tareen

Sr Director of Product Management

Walmart Data Ventures

The Roadmap to Analytics: Using AI and Analytics to Drive Growth and Customer Retention

4:15 PM - 4:45 PM

Lin Su

Sr. Director, Market Engagement Strategy, Predictive Analytics, Sales Analytics

Kaiser Permanente

Closing Remarks

4:50 PM - 5:00 PM

Executive Drinks Reception

5:00 PM - 6:00 PM