CDO San Francisco Bay Area Summit | Dec. 15, 2022 | San Francisco, CA, USA
agenda
Registration & Networking Breakfast
8:30 AM - 9:00 AM
Welcome Address
9:00 AM - 9:10 AM
David Burgess
Head of Data Engineering
Pinterest
Lakshmi Ramesh
VP, Data Services
Tinuiti
Nitin Singhal
Director, Enterprise Data Management, and Privacy Platforms
Twitter
Opening Keynote Panel: How To Modernize Your Data Architecture
9:15 AM - 9:45 AM
Organizations today create masses of data. Complexities in business, security, regulations, and scalability create real challenges in process. When utilized properly, great data can lead to improved process efficiency, better forecasting, enabled decision making and improved customer experiences. Modernizing data architecture increases the value of data based on two priorities: speed and quality. Join the discussion as panelists discuss better equipping our current business models, aligning to the newest technologies, and making better use of our data.
David Burgess
Head of Data Engineering
Pinterest
Lakshmi Ramesh
VP, Data Services
Tinuiti
Nitin Singhal
Director, Enterprise Data Management, and Privacy Platforms
Twitter
Moon Javaid
Chief Strategy Officer
San Francisco 49ers
Noele Crooks
Director, Business Intelligence & CRM
San Francisco 49ers
The Executive Huddle: Improving the Fan Experience with Data Analytics
9:50 AM - 10:20 AM
Moon Javaid
Chief Strategy Officer
San Francisco 49ers
Noele Crooks
Director, Business Intelligence & CRM
San Francisco 49ers
Marius Moscovici
CEO
Metric Insights
A Practical Guide to BI Governance with Metric Insights
10:25 AM - 10:35 AM
Business Intelligence governance is complex and ever-changing. Attend this session, to learn the key BI governance challenges and practical approaches to tackling those challenges with a BI Portal. You will also learn how to create an effective BI governance strategy and get maximum engagement with BI across your enterprise.
Topics covered in this timely session will include:
Content Publishing Workflows
Certification
Metadata, Glossary & Categorization
Data Quality and Communication
Measurement & Compliance
Integrating with your existing Data Catalog
Marius Moscovici
CEO
Metric Insights
Networking Break
10:40 AM - 10:50 AM
Anna Park
Director, Privacy and Data Protection Counsel
Masimo
Cultivating Creative Approaches to Privacy Compliance
10:55 AM - 11:25 AM
It’s hard to keep up with the rapidly changing data privacy landscape as data privacy and protection become a priority for regulators. It’s easy to say your business needs to have a global approach to privacy compliance but where do you start and where do you allocate your resources? This segment will discuss efficient ways for you to approach privacy compliance regardless of the size of your business.
Key Takeaways
• Know your business
• The problem of too many resources
• The lowest hanging fruit – for your business
Anna Park
Director, Privacy and Data Protection Counsel
Masimo
Rob Strechay
VP of Product
Snowplow Analytics
AI-driven Value and Insights from Behavioral Data Creation
11:30 AM - 12:00 PM
The role of the data team is changing. Instead of focusing purely on data infrastructure, data leaders are now responsible for the core strategy across their organization and are expected to deliver increasing value from data. After a decade of working with organizations from across the globe, we’ve developed best-in-class practices to increase your data sophistication and drive more value from your data.
Join us to discover:
What does good data for AI look like? AI powered by the right data is highly effective but what tools can you use to confidently collect the best quality data from your platforms?
How creating your own first-party, proprietary behavioral data on how your customers use your digital products and services drives significant competitive advantage
Aspirational case studies from your peers, including the common pitfalls we’ve seen across the industry, and our most exciting success stories.
Rob Strechay
VP of Product
Snowplow Analytics
Joe Bernstein
Senior Manager of Sales, Enterprise Solutions
Joe Bernstein is an Enterprise Sales Manager, leading an enterprise sales and account management team at Cvent. Joe is known for his extensive event technology experience helping event professionals
understand how to integrate technology into planning, execution, and event marketing. He has a passion for emerging technology and has led several enterprise event platform and data activation projects. When Joe is not working, he is going on worldwide adventures with his partner, daughter, and their pup, Sierra.
Navigating the New World of Digital Events
12:05 PM - 12:35 PM
Events have long been a critical part of an omnichannel marketing mix as they excel at building awareness and driving sales. Over the last couple of years buying behaviors have shifted, and now more than ever events have a crucial role to play. With bigger buying committees, elongated sales cycles, and more touchpoints needed to get people down the funnel, strategically planning events across the buyer’s journey can help you capture actionable insights about your accounts and contacts quickly.
Join Cvent for a discussion on how this new world of digital events can help you understand your buyers, prioritize leads, and close more business. We’ll touch on:
• The digitization of events and how this benefits you
• How to use extended event engagement to drive more quality leads
• Ways to use events in your ABM strategy to deliver pipeline
Be sure to bring your questions, we can’t wait to chat through them with you.
Joe Bernstein
Senior Manager of Sales, Enterprise Solutions
Networking Lunch
12:40 PM - 1:40 PM
Elliott Star
Director of Data Science
Chime
Data Governance Strategy
1:45 PM - 2:15 PM
Data governance practices and disciplines have been inherent in a number of organizations for many years, but the evolving regulatory landscape has compelled organizations to scrutinize and optimize how they store, manage and process data and create a roadmap of activity. Organizations are seeking an overarching approach to data governance to manage the people, processes and technologies involved in data initiatives in a more modern way.
Elliott Star
Director of Data Science
Chime
Sabrina Ho
Sr. Director, Product Analytics
Cox Automotive
Driving an Agile Analytics Operation
2:20 PM - 2:50 PM
Agile development is commonly adopted by data product and engineering teams, but how can an insights team leverage it to provide more valuable support by enabling faster and better business decisions? In this session, you will hear about how our team put the Agile manifesto in practice: Individuals and interactions, customer collaboration, working software, responding to change.
Take aways:
Agile analytics for insights is not about following an agile framework, process, or ceremonies, it is about how teams work together to build thought partnership type of collaborations to realize values faster.
Be immersed in stakeholder teams to provide not only actionable insights, but also recommendations on business solutions.
Experimentation promotes nimbleness to pivot quickly based on insights-driven learning
Sabrina Ho
Sr. Director, Product Analytics
Cox Automotive
Networking Break
2:50 PM - 3:00 PM
Arjun Arora
Data Scientist
DataRobot
Lisa Aguilar
Global Head of Field CTO Team
DataRobot
From Experimentation to Value Creation with AI
3:05 PM - 3:35 PM
How do you move from experimenting with AI, to truly innovating and creating value? In this session, we’ll share three key learnings on how to solve real-world business problems and deliver tangible impact with AI, including:
· The importance of planning and alignment on AI use cases
· How to leverage AI model factories for scalable success
· The powerful potential of a Technical AI Center of Excellence
Arjun Arora
Data Scientist
DataRobot
Lisa Aguilar
Global Head of Field CTO Team
DataRobot
Mariam Tareen
Sr Director of Product Management
Walmart Data Ventures
Democratizing Data to Drive Business Decisions
3:40 PM - 4:10 PM
There is no such thing as the average customer anymore. This is an industry-agnostic truth that underscores the importance of access to timely, hygienic data. This session, led by Mariam Tareen, Senior Director, Product Management, Walmart Data Ventures, will focus on how Walmart Data Ventures productized and commercialized its rich first-party data assets to unlock meaningful, actionable intelligence, and accelerate insights to action.